Our Digital Risk Protection services comprehensively analyse your brand’s social media presence to identify and prevent potential risks to your reputation and security. We use a variety of methods to analyse your brand’s social media accounts, including:
Brand hijacking prevention
Brand hijacking is a growing problem for businesses. If you’re not proactive, your brand can be hijacked by competitors, cybercriminals, or even mischievous individuals.
Our monitoring systems actively look out for unauthorised use or misuse of your Brand name, Logo, or other intellectual property across social media platforms. This can include impersonation, phishing attempts, or using your brand name or logo without permission. We use advanced algorithms, machine learning, and natural language processing to detect these activities and alert you to potential threats.
What is brand hijacking?
Brand hijacking is when someone else uses your brand name or logo without permission. It’s also known as brandjacking and trademark infringement.
This can happen quite innocently — for example, if someone tweets your company name but doesn’t tag it, you’ll probably never see it. But suppose someone impersonates your company or poses as an employee on social media. In that case, this can cause serious problems for your business — especially if they’re trying to trick people into clicking on links and visiting malicious websites.
How does brand hijacking happen?
Brand hijacking can happen in many ways, including:
- Using the same name as your company (for example, “CryptoCompany”)
- Using a similar-looking logo as yours (for example, “CryptoCompany” with an extra “e” at the end)
- Posing as one of your employees on social media (for example, pretending to be the CEO)
Hashtag and username monitoring
By checking your brand’s hashtags and usernames across social media platforms, we can detect potential threats to your reputation and security. Such attacks can include cyberbullying, hate speech, or other harmful content associated with your brand. We use advanced algorithms and machine learning to identify these types of content and alert you to possible risks.
Our social listening tools track mentions of your brand across the web, including on social media and other online platforms. It allows us to detect potential threats to your reputation and security, such as negative reviews, customer complaints, or other forms of negative feedback. We use natural language processing and machine learning algorithms to analyse the sentiment of these mentions and alert you to potential risks.
Social media monitoring tools offer some benefits, including:
- Monitoring hashtags and usernames to detect potential threats to your reputation and security. Such attacks can include cyberbullying, hate speech, or other harmful content associated with your brand. We use advanced algorithms and machine learning to identify these types of content and alert you to possible risks.
- Identifying positive content about your brand — like product reviews — so you can quickly respond with customer service or product promotions.
- Identifying negative comments about your brand — so you can respond quickly with customer service or product promotions.
Protect Your Brand Today with Digital Risk Protection Services! Don’t let brand hijacking or negative online content harm your reputation and security. Our comprehensive analysis of your brand’s social media presence will identify and prevent potential risks.
Our advanced monitoring systems use machine learning and natural language processing to detect unauthorised use or misuse of your brand and negative comments or content. Take control of your online presence and ensure a positive image for your brand. Sign up for our Digital Risk Protection services now!